Founded in 2024 by father-son duo Alex and Matthew Herrera, Vaquero Provisions is building a nationally recognized outdoor lifestyle apparel brand rooted in the East Texas pines and the Red River Basin. Our mission is to outfit the modern explorer with durable, regionally inspired gear that connects people to the places they call home and the trails they roam. Our signature logo, the Vaquero, showcases the iconic cowboy representing grit, pride, and resilience. The brand features the East Texas line and the Red River line, created for those who represent their roots with pride. Saddle up Partner